2024 Color Trends
October 19, 2023
McKee Builders loves seeing your inner designer come to life as you decide on your home’s finishing touches. From countertop finishes to types of flooring, cabinetry to hardware, you get to unleash your creativity and infuse your personal style throughout your home.
One of the best ways to do this is through the use of color. Nothing catches the eye quite like a unique color and no one knows this better than the paint companies. That is why every year, these companies forecast the “it” colors for the year ahead.
As expected, there are about as many colors as there are brands. For 2024, the current choices range from chameleonlike blues and greens to warm and playful neutrals. Let’s see what’s behind the trends.
The Psychology of Color
Have you ever walked into a room and immediately felt a certain way because of the color palette? Studies have shown that color can have an impact on human behavior and mood. It’s called color psychology. For example, if you want a calming feeling, use natural, earthy colors like light gray, beige, white, and light brown. If you want a warm, nurturing vibe, shades of pink help evoke that feeling. The color trends for 2024 seem to be evoking a whole range of moods.
The Moody Blues
Blue is a unique color that can convey so many meanings and emotions. It can be the color of the sky and sea. It can be dark and introspective or light and airy. It can be almost white or tinged with green. That range is why it shows up on so many of the “Color of The Year” lists this year.
- Benjamin Moore: Blue Nova | A cool and moody blue-purple
“We fell in love with the sumptuous quality, the intrigue. It was balanced with this undercurrent of reassurance,” said Andrea Magno, Benjamin Moore’s director of color marketing and development. Additional coordinating colors: a sunny yellow, a dusky green, and a warm burnt orange.
- C2: Thermal | A crisp, light blue
“C2 Thermal reminds us of a vast blue sky and the infinite array of blue hues nature offers to help restore and redefine our mood,” said Philippa Radon, an interior designer and C2 paint specialist. Additional coordinating colors: a honey-hued neutral and a deep shade of green.
- Sherwin-Williams: Upward | A subtle periwinkle
“It’s clean, it’s tranquil, and it’s breezy,” Sherwin-Williams’s director of color marketing Sue Wadden explains. “And we believe that it’s the right color for the moment.” Additional coordinating colors: a crisp white, a light beige, and an icy grey.
- Valspar: Renew Blue | A calming, ocean-blue
Sue Kim, Valspar’s director of color marketing, described it as “inspired by fleeting elements like fog, mist, clouds, and glacier lakes.” Additional coordinating colors: an icy white, a coastal grey, and a seafoam grey/green.
The Ever Greens
Green usually suggests a natural environment. It’s considered one of the most calming colors and can suggest everything from harmony and tranquility to stability and endurance, to optimism and hopefulness.
- Graham & Brown: Viridis | A sage green
The color, per the company, is “a complex yet flexible hue, adding depth to a space and blurring the lines between the outside and inside.” Additional coordinating colors: A deep botanical green, a darker forest green, and a crisp white.
- Dutch Boy: Ironside | A deep olive green
The choice “feels like a natural evolution of sage green, only with a sexy, moodier twist. It’s a less scary way to try a darker palette than going with the black paint trend.” Additional coordinating colors: An antique white, a dusky blue, and a warm beige.
The Modern Neutrals
While grey and white have been the prevailing neutrals for the better part of a decade, everyone seems ready for something a bit warmer. So, the “modern” neutrals have tints of pink, yellow, or brown.
- Glidden: Limitless | A pale yet warm yellow
“This modern neutral is as adaptable as its name implies and is taking the place of cool neutral tones that are so last year,” PPG and Glidden color expert Ashley McCollum said.
Additional coordinating colors: A deeper buttery yellow, a paler yellow, and a crisp white.
- HGTV Home by Sherwin-Williams: Persimmon | A pale, sandy peach
“Persimmon balances the energy of tangerine with grounded neutral undertones, making it perfect for living rooms and kitchens as it promotes positive relationships and conversations,” the brand’s marketing manager, Ashley Banbury, said. Additional coordinating colors: A pearly white, a soft tan, and a dark grey
At McKee Builders, we offer a range of elegant new home choices that will be the perfect base for many colors. And there’s something uniquely satisfying about introducing a new color into your home. Take a look through our communities and home designs and visualize what it could be with some of these Colors of the Year. Regardless of color, you’ll have a new home of superior quality in one of the most desirable locations. Contact us to learn more!