McKee Builders Named ‘Local Standout’ By Builder Magazine
Builder magazine recognized five builders in its June 2016 edition who were standouts in their local regions; among them was McKee Builders of Springfield, Pa., known regionally as one of the premier developers of active adult 55+ communities. McKee was selected to represent the Mid-Atlantic region in the article, “Local Standouts—How These Five Builders Elevated Their Game and Nabbed Market Share.”
McKee was commended for achieving a 2.0 percent market share in a challenging 2015 marketplace. The builder completed 98 closings, representing a 24 percent jump over the previous year. As a result, McKee earned the #10 spot in the competitive Philadelphia market. Noted Metrostudy’s Northeast Regional Director Quita Syhapanya about McKee, “They’re taking advantage of the segment of the market that’s buying today—that’s the boomer demographic, and they’re getting a lot of them captured, which catapulted it into the top 10 this year.”
“It’s always a great honor to be recognized by Builder magazine,” said Frank McKee, Jr., who also acknowledged the hard work behind the accolade. “We’re meticulous in how we approach each home. We’re always listening to what our buyers want and need, and we’re continually innovating to enhance our homes and community amenities.”
McKee is the only builder in the region to offer custom options on all of their product lines. To determine what a 55+ homebuyer wants in a new home, McKee simply asks—and then listens. That led to the success of Spring Arbor at South Ridge in Middletown, Del., cited as an example in the Builder magazine article.
“We built out the amenities at Spring Arbor early on, so that we didn’t have to sell based upon the promise of lifestyle to come, as many of our competitors do,” noted McKee, Jr. “This strategy appealed to our homebuyers who could enjoy the lifestyle without such a long wait.”
Amenities included a luxurious clubhouse with a heated outdoor pool and a large patio area, picnic pavilion, Great Room, crafts room, billiards and two card rooms, library and fitness center. Surrounding the clubhouse are bocce courts, putting green and a tot lot. A long list of community events, trips and clubs including aerobics, water exercise, bocce, horseshoes, canasta, Sit-N-Stitch and more, round out the active lifestyle.
When talking to prospective residents, McKee, Jr. determined that they wanted front porches, outstanding curb appeal, an open floor plan, more storage space, larger bathrooms, bigger islands in the kitchen, and more standard features. “The active adult buyer knows exactly what they want, and we are happy to provide that for them,” he said.
McKee, Jr. also noted that they were able to offer Carriage homes at a lower price point, in addition to Single-Family homes, which distinguished them from their competitors. “This strategy paid off successfully,” he said. “The Carriage homes appealed a lot to buyers on a tight budget and those who wanted a lower base price so they could add more money in options.”
As a local leader in the market, McKee Builders continues to innovate. A recent example is My McKee Home, a personalized webpage for homeowners to track progress of the construction of their new home. Homeowners can share their page with family and friends, and post to Facebook and Pinterest.
“At McKee, we go beyond the ordinary to create an extraordinary home ownership and lifestyle experience,” McKee, Jr. said.